Bigger is not always better, to be frank. In tough times, the things one has to do to get by can seem a bit below one's integrity. We're in no position to choose the projects we want to design, and we're ready to do anything to keep ourselves busy. Clients, feeling the financial pinch, are forced to scale back, trimming a project's original scope and thus eliminating what little architectural flourish that is left. As in any business driven by an artistic spirit, the ultimate goal is less about making more money than in building prestige. In good times, competition for big projects is not as competitive since most firms would be trying to pursue opportunities that would enhance their visibility among their peers (other designers). In bad times, competition for these lackluster, yet paying, projects is fierce but few would willingly put this work in their portfolio.
Sunday, December 20, 2009
Size shouldn't matter...(except when it does)
Bigger is not always better, to be frank. In tough times, the things one has to do to get by can seem a bit below one's integrity. We're in no position to choose the projects we want to design, and we're ready to do anything to keep ourselves busy. Clients, feeling the financial pinch, are forced to scale back, trimming a project's original scope and thus eliminating what little architectural flourish that is left. As in any business driven by an artistic spirit, the ultimate goal is less about making more money than in building prestige. In good times, competition for big projects is not as competitive since most firms would be trying to pursue opportunities that would enhance their visibility among their peers (other designers). In bad times, competition for these lackluster, yet paying, projects is fierce but few would willingly put this work in their portfolio.
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